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The Technopocene : Technology’s Transformation of People, Products and Brands.

By: Contributor(s): Material type: TextTextSeries: Journal of Product & Brand ManagementPublisher: Bradford, West Yorkshire : Emerald Publishing Limited, 2016Copyright date: ©2016Edition: 1st edDescription: 1 online resource (84 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781786357229
Subject(s): Genre/Form: Additional physical formats: Print version:: The TechnopoceneDDC classification:
  • 658.83420000000001
LOC classification:
  • HF5415.32.J687 2016
Online resources:
Contents:
COVER -- Guest editorial -- Country of origin branding: an integrative perspective -- Consumer generated brand extensions: definition and response strategies -- Transforming celebrities through social media: the role of authenticity and emotional attachment -- Storygiving as a co-creation tool for luxury brands in the age of the internet: a love story by Tiffany and thousands of lovers -- How customer and product orientations shape political brands -- Producer push to consumer pull: Who curates new media content? Developing strategies for new media environments -- Tattooing and brand sponsorship: how far is too far? -- When creative consumers go green: understanding consumer upcycling.
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COVER -- Guest editorial -- Country of origin branding: an integrative perspective -- Consumer generated brand extensions: definition and response strategies -- Transforming celebrities through social media: the role of authenticity and emotional attachment -- Storygiving as a co-creation tool for luxury brands in the age of the internet: a love story by Tiffany and thousands of lovers -- How customer and product orientations shape political brands -- Producer push to consumer pull: Who curates new media content? Developing strategies for new media environments -- Tattooing and brand sponsorship: how far is too far? -- When creative consumers go green: understanding consumer upcycling.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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