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The Sonic Boom : How Sound Transforms the Way We Think, Feel, and Buy.

By: Contributor(s): Material type: TextTextPublisher: New York : HarperCollins Publishers, 2014Copyright date: ©2014Edition: 1st edDescription: 1 online resource (135 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780544230361
Subject(s): Genre/Form: Additional physical formats: Print version:: The Sonic BoomDDC classification:
  • 781.2/3
LOC classification:
  • ML3830 .B33 2014
Online resources:
Contents:
Title Page -- Contents -- Copyright -- Dedication -- Introduction -- Night-Vision Goggles for Your Ears -- The Boom Moment -- Sonic Landscapes -- The Principles of Sonic Branding -- Rethinking Possibilities -- Amplifying Messages -- Scoring the Experience -- Creating Boom Moments Every Day -- Hearing Around Corners -- Acknowledgments -- Notes -- Index -- About the Authors -- Footnotes.
Summary: A "sonic branding" expert explains how businesses can strategically use music and sound to maximize their impact, revealing the powerful influence of sound on our emotions, opinions, and brand preferences.
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Title Page -- Contents -- Copyright -- Dedication -- Introduction -- Night-Vision Goggles for Your Ears -- The Boom Moment -- Sonic Landscapes -- The Principles of Sonic Branding -- Rethinking Possibilities -- Amplifying Messages -- Scoring the Experience -- Creating Boom Moments Every Day -- Hearing Around Corners -- Acknowledgments -- Notes -- Index -- About the Authors -- Footnotes.

A "sonic branding" expert explains how businesses can strategically use music and sound to maximize their impact, revealing the powerful influence of sound on our emotions, opinions, and brand preferences.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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