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Relationship Marketing Re-Imagined : Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships.

By: Contributor(s): Material type: TextTextPublisher: New York : Business Expert Press, 2016Copyright date: ©2016Edition: 1st edDescription: 1 online resource (180 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781631574344
Subject(s): Genre/Form: Additional physical formats: Print version:: Relationship Marketing Re-ImaginedDDC classification:
  • 658.81200000000001
LOC classification:
  • HF5415.55.M257 2016
Online resources:
Contents:
Cover -- Contents -- Preface -- Book Description -- Chapter 1: Introduction -- Chapter 2: What Is Relationship Marketing? -- Chapter 3: B2B Relationship Marketing -- Chapter 4: B2C Relationship Marketing -- Chapter 5: Internal Relationship Marketing -- Chapter 6: Building Brand Equity Through Relationship Marketing -- Chapter 7: Customer Relationship Management Analytics -- Chapter 8: Future of Relationship Marketing -- Notes -- References -- Index -- Adpage -- Backcover.
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Cover -- Contents -- Preface -- Book Description -- Chapter 1: Introduction -- Chapter 2: What Is Relationship Marketing? -- Chapter 3: B2B Relationship Marketing -- Chapter 4: B2C Relationship Marketing -- Chapter 5: Internal Relationship Marketing -- Chapter 6: Building Brand Equity Through Relationship Marketing -- Chapter 7: Customer Relationship Management Analytics -- Chapter 8: Future of Relationship Marketing -- Notes -- References -- Index -- Adpage -- Backcover.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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