Exploring Communication Through Qualitative Research.

By:

Daba-Buzoianu, Corina

Contributor(s):

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781527509504

Subject(s):

Communication-Research-Methodology

Genre/Form:

Electronic books.

Additional physical formats: Print version:: Exploring Communication Through Qualitative ResearchDDC classification:

302.20721

LOC classification:

P91.3 .E975 2017

Online resources:

Click to View

Contents:

Intro -- Contents -- List of Figures and Tables -- Introductory Remarks on Inquiring Communication through Qualitative Research -- A Theoretical Approach to Qualitative Research in Communication -- Section I. Approaching Media as Texts and Practices -- Chapter One -- Chapter Two -- Chapter Three -- Section II. Exploring Europe and Europeanism within National Borders -- Chapter Four -- Chapter Five -- Chapter Six -- Section III. Qualitative Approaches to Education -- Chapter Seven -- Chapter Eight -- Chapter Nine -- Chapter Ten -- Chapter Eleven -- Section IV. Cultural Triggers of Reception -- Chapter Twelve -- Chapter Thirteen -- Chapter Fourteen -- Section V. Ageing Studies -- Chapter Fifteen -- Chapter Sixteen -- Chapter Seventeen -- Section VI. Young Adults Studies -- Chapter Eighteen -- Chapter Nineteen -- Contributors.

Summary: This volume offers an insight into contemporary communication studies, as seen through the lens of qualitative research. It presents existing studies on qualitative research, current research programs, and trends for future expansion of this methodological approach.It also offers a series of practical examples of applying methods and techniques of qualitative research, to teach readers about the social world and to answer pressing problems related to applied communication. In terms of research, the studies within the book use focus-group interviews, in-depth interviews, qualitative content analyses, critical discourse analyses, and dispositif analyses. The volume covers areas such as education, public relations, advertising, strategic communication, heritage and museum management and intercultural dialogue. It will be a useful aid for students of qualitative research in the social sciences and humanities, but also for professionals in the field of communication.

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This volume offers an insight into contemporary communication studies, as seen through the lens of qualitative research. It presents existing studies on qualitative research, current research programs, and trends for future expansion of this methodological approach.It also offers a series of practical examples of applying methods and techniques of qualitative research, to teach readers about the social world and to answer pressing problems related to applied communication. In terms of research, the studies within the book use focus-group interviews, in-depth interviews, qualitative content analyses, critical discourse analyses, and dispositif analyses. The volume covers areas such as education, public relations, advertising, strategic communication, heritage and museum management and intercultural dialogue. It will be a useful aid for students of qualitative research in the social sciences and humanities, but also for professionals in the field of communication.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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