Startup, Scaleup, Screwup : 42 Tools to Accelerate Lean and Agile Business Growth.

Intro -- startup-scaleup-screwup -- Contents -- Prologue -- 1 Persistence of Vision: Inspire team members, customers, and investors with a Product Vision: a mental image of your desired future -- 2 Stories of Your Life and Others: Discover the Business Lifecycle of startups and scaleups and reflect on exploration, execution, and Product/Market Fit -- 3 Picking Up the Pieces: Make a Business Quilt by remixing the Lean Canvas and Business Model Canvas and adding a dimension of time -- 4 The Persona Protocol: Better understand your target customers and their Jobs to Be Done by creating Lean Personas -- 5 Fortune's Wheel: Figure out your Unique Value Proposition by investigating the customer's Pains and Gains and making a Value Proposition Wheel. -- 6 The Crowded Shadows: Learn about the benefits of Equity Crowdfunding and choose between the use of a crowdfunding platform or doing it all yourself -- 7 The Lunatic Cafe: Meet every day with your team for a Daily Cafe and Work Out Loud by sending each other Daily Updates. -- 8 Streams of Silver: Visualize your work with Kanban Boards and optimize the workflow with Work in Progress Limits -- 9 The Invention of Everything Else: Discover the Innovation Vortex, which emerged by combining the Design Thinking approach with the Lean Startup method -- 10 The Terminal Experiment: Validate hypotheses with Lean Experiments so that you can Pivot, Patch, or Persevere on your way to Business/Market Fit -- 11 Fables and Reflections: Get together with your team for an Agile Retrospective to do some reflection and work on your Improvement Backlog -- 12 Kings of the North: Navigate your business in the right direction using a North Star Metric, with the help of Support Metrics and Check Metrics.

13 The Entropy Tango: Keep a Product Backlog with Minimum Viable Features and Experiment Stories updated through ongoing Backlog Maintenance -- 14 A Pleasure to Burn: Keep an eye on your progress with Burn-down Charts, Burn-up Charts, or Cumulative Flow Diagrams -- 15 The New Recruit: Get your hiring process in order with a Recruitment Funnel, sourcing by the founders, and some Skills Tests and Work Samples -- 16 The Enigma Score: Start workforce planning and talent management in your business with Hiring Scorecards that help you avoid culture misfits -- 17 Standard Hero Behavior: Learn a good approach to Job Interviews using a combination of Behavioral Questions and Behavioral Tests -- 18 The Darkest Road: Manage the expectations of stakeholders with a Product Roadmap, created with experiments, outcomes, and a Rolling-Wave Planning -- 19 Ghost Writer in the Sky: Set yourself up for content marketing and e-mail marketing with a Content Calendar and a Content Backlog -- 20 Million-Dollar Gamble: Aim for Agile Funding of your business with small batches, small budgets, and keeping multiple options open -- 21 Spheres of Influence: Get insights into the creation of a Pitch Deck and learn about the essential and the optional slides -- 22 Heart Journey: Describe the optimal customer journey and user experience with a Journey Map and discover the Moments of Truth -- 23 A Pirate's Tale: Find your way on the path to success, from awareness to revenue, measured with the Pirate Metrics -- 24 Test of the Twins: Learn about Growth Hacking and Conversion Rate Optimization with Split Tests, Multivariate Tests, and Cohort Analysis -- 25 Culture Clash: Identify Core Values, create a Culture Code, and use stories and rewards to prepare your business for scaling -- Epilogue -- Acknowledgments -- About the Author -- Index -- EULA.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.