Africa-To-Africa Internationalization : Key Issues and Outcomes.

Intro -- Preface -- Acknowledgements -- Contents -- Notes on the Editors and Contributors -- List of Figures -- List of Tables -- Part I: Exploring the Africa-to-Africa Internationalization Concept -- 1: Africa-to-Africa Internationalization: Emerging Trends and Key Issues -- Background: Africa in the Global Economy -- The Global Flow of Foreign Direct Investment -- Foreign Direct Investment to Africa: Overview and the Growth of Intra-African FDI -- Internationalization of African Firms: Current Trends, Key Issues and Challenges -- Thematic Areas Covered in This Volume -- The Rise of Pan-African Banks -- Corporate Political Activity in the Context of Business Regionalization -- Internationalizing in the Digital Era -- Part III: Cases on Africa-to-Africa Internationalization -- Internationalizing in a VUCA Region -- Building Proudly African Challenger Businesses and Brands -- Conclusion -- References -- 2: Africa-to-Africa Internationalization: Future Trends and Research Avenues -- Introduction -- Future Trends in Africa-to-Africa (A2A) Internationalization -- Africa-to-Africa Internationalization: Theoretical Perspectives and Research Avenues -- Drivers and Motivations for Internationalization -- Location Determinants of FDI -- Regional Economic Blocs as a Location Determinant -- Speed of the Internationalization Process -- Institutional Voids and Market Imperfections -- A2A Internationalization and Firm Performance -- Conclusion -- Notes -- References -- Part II: Research Articles on Africa-to-Africa Internationalization -- 3: Examining the Factors Influencing the International Expansion of Nigerian Banks -- Introduction -- Literature Review -- Banks and Theories of Internationalization -- Theoretical Framework and Propositions -- Factors that Influence Bank International Market Entry -- Bank-Specific Factors -- Home Country Conditions.

Data Collection and Analysis -- Sampling Frame -- Analysis of Likert Scale Data -- Results -- Internationalization to Follow Clients into Foreign Markets -- Internationalization to Seek Opportunities in Growth Economies -- Internationalization to Seek Profit Opportunities in Host Countries -- Internalization to Exploit Banks' Assets, Processes and Management Skills -- Size -- Reputation -- Management Skills, Processes and Know-How -- Risk Management and Credit Appraisal Know-How -- Knowledge of Business Cultures in Host Markets -- Technological Assets -- International Expansion for Strategic Reasons -- Home Country Conditions -- Regulations -- Structure and Competitiveness of the Domestic Banking Market -- Findings and Revisions to Propositions -- Implications of the Research Findings -- Contributions -- Limitations and Suggestions for Further Studies -- Appendix -- References -- 4: Corporate Political Activity and Intra-­African Foreign Direct Investments: Evidence from Uganda's Electricity Industry -- Introduction -- Theoretical Background -- Methodology -- Uganda's Electricity Sector: A Synopsis -- Findings -- Antecedents and Rationale of Reform -- Political Market Embeddedness: The Broad Perspective -- Political Market Embeddedness: The Policy-Making and Regulatory Institutional Perspectives -- Discussion -- The Emerging Institutional Perspective -- The Regulatory Institutional Perspective -- The Normative Institutional Perspective -- The Emerging African Version of Capitalism -- Conclusions -- Appendix -- Notes -- References -- 5: Inward Internationalisation of Hotel Services: Evidence from Ghana -- Introduction -- Literature Review -- Customers and Internet Marketing -- Customer Satisfaction -- Customer Perception and Retention -- Inward Internationalisation -- Benefits of Internet Marketing -- Drawbacks of Internet Marketing.

The Hospitality Industry in Ghana -- Research Methodology -- Sampling Approach -- Data Collection -- Analysis and Findings -- Customers Preferred Online Services and Products -- Preferred Medium of Looking for Hotels Online -- Challenges Faced by Customers When Looking for Hotels Online -- Customers' Concerns When Looking for Hotels Online -- Discussion and Implications -- Customers' Views Regarding Hotel Websites -- Customers' Views on Product/Service Customisation -- Customers' Views on Customisation of Price -- Mode of Payment -- Usefulness of Internet Marketing to Customers -- Conclusions and Directions for Future Research -- Consumer Preferences -- Customers' Views on Websites and Customisation -- Challenges/Fears of Customers -- Bibliography -- Part III: Cases on Africa-to-Africa Internationalization -- 6: The Nigerian Beer Wars: SABMiller's Entry into the Nigerian Brewing Space -- Nigerian Beer Industry Developments -- Dynamics of the Nigerian Beer Industry -- Brewers -- Suppliers -- Retail Channels -- Marketing -- Beer Industry Composition -- The Evolution of the Nigerian Beer Industry -- Imports and Foreign Competition -- Distribution -- Procurement -- Beer Wars Intensify -- Highlights of Key Players -- Guinness Nigeria -- Nigerian Breweries -- Product Brands -- The Entry of SABMiller, Castle and Carlsberg -- What Next? -- Notes -- 7: Sasol's Changing Landscape in and with Mozambique -- The Context of Sasol's Transformation Journey in Mozambique -- A Brief Background to Sasol -- The Mozambique Story -- Sasol in Mozambique -- The Changing Dynamics of Sasol -- "One Sasol" in Mozambique -- One Sasol Approach and Mind-Set -- Shaping Strategy -- Driving Accountability and High Performance -- Customer and Stakeholder Focus -- Fostering Teamwork and Collaboration -- Leveraging Diversity and Inclusion -- Business Acumen -- Building Partnerships.

Conclusion -- Notes -- Bibliography -- 8: NGN Telecoms Re-Entry into Kenya: The Power of Perseverance -- NGN Telecoms Background -- Business Model and Strategy -- NGN Telecoms Early Days -- Going Global -- The Kenyan Conundrum -- Reconsidering Kenya -- Business Environment -- The Way Forward -- Notes -- References -- 9: Equity Bank's Internationalization: Building an African Multinational -- About Nigeria -- History of Banking in Nigeria -- Nigeria's Financial Sector -- Pre-2004 Characteristics -- Post-2004 Reforms -- Key Outcomes of Nigerian Financial Sector Reforms: Systemic Risk Reduction -- Financial Inclusion in Nigeria -- The CBN's Cash-Lite Policy -- Equity's History -- Equity's Turnaround -- The East African Financial Services Sector -- Equity's Internationalization Experience -- Project Team -- Staffing -- Due Diligence -- Physical and Social Infrastructure -- Demand for Financial Services -- Barriers to Entry -- Products and Services -- Partnerships -- Corporate Governance -- Ownership -- What Next? -- Notes -- Index.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.