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Creating Signature Stories : Strategic Messaging That Persuades, Energizes and Inspires.

By: Material type: TextTextPublisher: New York : Morgan James Publishing, 2018Copyright date: ©2018Edition: 1st edDescription: 1 online resource (115 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781683506126
Subject(s): Genre/Form: Additional physical formats: Print version:: Creating Signature StoriesLOC classification:
  • HD30.4 .A254 2018
Online resources:
Contents:
Intro -- Title -- Copyright -- Table of Contents -- Acknowledgments -- CHAPTER 1 What Is a Signature Story? -- CHAPTER 2 Sets of Signature Stories -- CHAPTER 3 Signature Stories Create Brand Visibility and Energy -- CHAPTER 4 Signature Stories Persuade -- CHAPTER 5 Higher-Purpose Signature Stories Inspire -- CHAPTER 6 Signature Story Audiences -- CHAPTER 7 Sourcing Signature Stories -- CHAPTER 8 What Makes a Signature Story Strong? -- CHAPTER 9 Your Professional Signature Stories-Understanding Yourself -- EPILOGUE 12 Takeaways -- About the Author -- ENDNOTES -- INDEX.
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Intro -- Title -- Copyright -- Table of Contents -- Acknowledgments -- CHAPTER 1 What Is a Signature Story? -- CHAPTER 2 Sets of Signature Stories -- CHAPTER 3 Signature Stories Create Brand Visibility and Energy -- CHAPTER 4 Signature Stories Persuade -- CHAPTER 5 Higher-Purpose Signature Stories Inspire -- CHAPTER 6 Signature Story Audiences -- CHAPTER 7 Sourcing Signature Stories -- CHAPTER 8 What Makes a Signature Story Strong? -- CHAPTER 9 Your Professional Signature Stories-Understanding Yourself -- EPILOGUE 12 Takeaways -- About the Author -- ENDNOTES -- INDEX.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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