TY  - BOOK
AU  - Guseva,Alya
TI  - Into the Red: The Birth of the Credit Card Market in Postcommunist Russia
SN  - 9780804798211
AV  - HG3756 
U1  - 332.7/650947 
PY  - 2008///
CY  - Redwood City
PB  - Stanford University Press
KW  - Credit cards -- Russia (Federation)
KW  - Consumer credit -- Russia (Federation)
KW  - Electronic books
N1  - Intro -- Contents -- List of Tables and Figures -- Acknowledgments -- Introduction -- 1. The Architecture of Credit Card Markets -- 2. Market Building in the Transitional Context -- 3. Setting the Stage: Consumer Credit and Banking Before and During the Transition -- 4. Inner Circles: Card Issuing at the Dawn of the Market -- 5. The Stick But No Carrot: Disseminating Cards Through Employers -- 6. The Carrot, at Last: Will Consumer Lending Lead the Way for Russia's Credit Card Market? -- 7. The Missing Piece of the Puzzle: The Struggle to Institutionalize Interbank Information Sharing and Create Credit Bureaus -- 8. The Russian Credit Card Market Through the Lens of Continuity and Change -- Appendix: Data and Methodology -- Notes -- Bibliography -- Index
N2  - Into the Red explores the emergence of a credit card market in post-Soviet Russia during the formative period from 1988 to 2007. Using an intricate framework, Guseva chronicles both the creation of a credit card market and the making of a mass consumer. These processes are placed in the context of the ongoing restructuring in postcommunist Russia and the expansion of Western markets and ideologies through the rest of the world
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3568953
ER  -