The Commercialization of News in the Nineteenth Century.
- 1st ed.
- 1 online resource (240 pages)
Intro -- Contents -- Tables and Figures -- Acknowledgments -- Introduction -- Chapter One. American Political Parties and the Press -- Chapter Two. New Directions in American Journalism -- Chapter Three. Advertising and the Press -- Chapter Four. Newspapers as Businesses -- Chapter Five. Shaping and Packaging the News: Luring Readers and Advertisers -- Chapter Six. The Commercialization of News -- Appendix 1. Content Analysis Scheme -- Appendix 2. Content Analysis Tables -- Notes -- Selected Bibliography -- Index.