Moriuchi, Emi. <br/><br/>
Social Media Marketing, Second Edition :  Strategies in Utilizing Consumer-Generated Content. 

 - 2nd ed. 
 - 1 online resource (167 pages) 
<br/><br/>Cover -- Social Media Marketing: Strategies in Utilizing Consumer-Generated Content -- Contents -- Preface -- Acknowledgments. -- Chapter 1: What Is Consumer-Generated Content? -- Chapter 2: Consumer-Generated Content and Web 2.0 -- Chapter 3: Trustworthiness of Consumer-Generated Content -- Chapter 4: A Cross-National Perspective on Consumer-Generated Content -- Chapter 5: The Impact of Influencer Marketingon Consumer-Generated Content -- Chapter 6: Optimizing Consumer-Generated Content -- References -- Bibliography -- About the author -- Index -- Ad Page -- Back Cover. 
<br/><br/><label>ISBN: </label>9781948976794 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet advertising.<br/>Social media-Marketing.<br/>Online social networks in business.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF6146.I58 .M675 2019 
<br/><br/><label>Dewey Class. No.: </label>659.144