TY  - BOOK
AU  - Shields,Vickie Rutledge
AU  - Heinecken,Dawn
TI  - Measuring Up: How Advertising Affects Self-Image
SN  - 9780812204025
AV  - P96.G44 -- S54 2002eb 
PY  - 2001///
CY  - Philadelphia
PB  - University of Pennsylvania Press
KW  - Gender identity in mass media
KW  - Advertising
KW  - Semiotics
KW  - Electronic books
N1  - Cover -- Title Page -- Copyright Page -- Dedication Page -- Table of Contents -- Preface -- 1: Theory and Method -- 2: Stereotypes and Body Parts: Advertising Content -- 3: What Do Ads Teach Us About Gender? -- 4: Signs of the Times: A Semiotics of Gender Ads -- 5: Weighing In and Measuring Up -- 6: Elizabeth's Story -- 7: Differences within Gender: Manufacturing Distance -- 8: Interventions and Changes -- 9: Final Thoughts -- References -- Index -- Acknowledgments
N2  - Explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3442140
ER  -