TY  - BOOK
AU  - Esty,Daniel C.
AU  - Winston,Andrew S.
TI  - Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
SN  - 9780300134988
AV  - HD30.255.E88 2006 
U1  - 658.4/083 
PY  - 2006///
CY  - New Haven
PB  - Yale University Press
KW  - Industrial management -- Environmental aspects
KW  - Corporations -- Environmental aspects
KW  - Business enterprises -- Environmental aspects
KW  - Electronic books
N1  - Cover -- Contents -- Acknowledgments -- Preface -- Introduction: The Environmental Lens -- Part One. Preparing for a New World -- 1 Eco-Advantage -- 2 Natural Drivers of the Green Wave -- 3 Who's Behind the Green Wave? -- Part Two. Strategies for Building Eco-Advantage -- 4 Managing the Downside -- 5 Building the Upside -- Part Three. What WaveRiders Do -- 6 The Eco-Advantage Mindset -- 7 Eco-Tracking -- 8 Redesigning Your World -- 9 Inspiring an Eco-Advantage Culture -- Part Four. Putting It All Together -- 10 Why Environmental Initiatives Fail -- 11 Taking Action -- 12 Eco-Advantage Strategy -- Appendix 1: Additional Resources -- Appendix 2: Methodological Overview -- Appendix 3: Most Relevant Tools for Each Green-to-Gold Play -- Notes -- Index
N2  - A must-read guide for business leaders who want to profit from the Green Revolution and avoid its many pitfalls
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3420338
ER  -