McAnany, Emile G.

Saving the World : A Brief History of Communication for Devleopment and Social Change. - 1st ed. - 1 online resource (202 pages) - The History of Media and Communication Series . - The History of Media and Communication Series .

Cover -- Title Page -- Copyright Page -- Contents -- Preface -- Acknowledgments -- Introduction: Communication in the Lives of the Globe -- 1. Saving the World: Beginnings of Communication for Development -- 2. Globalization, Discourse, and Development Communication: UNESCO as Prime Mover -- 3. Commuunication for Development: Does It Work? -- 4. Rethinking the Paradigm: The Dependency Phase -- 5. Another Paradigm: Participatory Communication -- 6. Paradigm for a New Millennium: Social Entrepreneurship -- 7. Past, Present, and Future: An Agenda for 2015 and Beyond -- 8. The Future: Some Final Thoughts -- References -- Index -- back cover.

9780252093876


Communication in economic development--History.
Communication in rural development--History.
Communication in social action--History.
Mass media--Social aspects--History.


Electronic books.

HD76

338.9001/4