Saving the World : A Brief History of Communication for Devleopment and Social Change.
- 1st ed.
- 1 online resource (202 pages)
- The History of Media and Communication Series .
- The History of Media and Communication Series .
Cover -- Title Page -- Copyright Page -- Contents -- Preface -- Acknowledgments -- Introduction: Communication in the Lives of the Globe -- 1. Saving the World: Beginnings of Communication for Development -- 2. Globalization, Discourse, and Development Communication: UNESCO as Prime Mover -- 3. Commuunication for Development: Does It Work? -- 4. Rethinking the Paradigm: The Dependency Phase -- 5. Another Paradigm: Participatory Communication -- 6. Paradigm for a New Millennium: Social Entrepreneurship -- 7. Past, Present, and Future: An Agenda for 2015 and Beyond -- 8. The Future: Some Final Thoughts -- References -- Index -- back cover.
9780252093876
Communication in economic development--History. Communication in rural development--History. Communication in social action--History. Mass media--Social aspects--History.