TY  - BOOK
AU  - Bruner II,Gordon C.
TI  - Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 10
T2  - Marketing Scales Handbooks Series
SN  - 9780578470023
AV  - HF5415.3 
PY  - 2019///
CY  - Fort Worth
PB  - GCBII Productions, LLC
KW  - Marketing research-Statistical methods-Handbooks, manuals, etc
KW  - Scaling (Social sciences)-Handbooks, manuals, etc
KW  - Electronic books
N1  - Intro -- Preface -- Acknowledgements -- Introduction -- Scale  Reviews -- Subject Index -- About the Author
N2  - This tenth volume in the long-running series has reviews 402 new consumer-related measurement scales that were reported in top marketing journal articles published in 2016 and 2017. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=5731640
ER  -