TY  - BOOK
AU  - Alexander,Jeffrey W.
TI  - Brewed in Japan: The Evolution of the Japanese Beer Industry
SN  - 9780774825061
AV  - HD9397.J32 -- A44 2013eb 
U1  - 338.4/7663420952 
PY  - 2013///
CY  - Vancouver
PB  - University of British Columbia Press
KW  - Beer industry -- Japan -- History
KW  - Electronic books
N1  - Cover -- Title Page -- Contents -- Illustrations -- Acknowledgments -- Introduction:  Beer's Evolution into a Japanese Commodity -- 1 Foreign Influences: The Origins of Japan's Beer Brewing Industry, 1868-1906 -- 2 Keeping Up Appearances: Maintaining Beer's German Authenticity, 1906-36 -- 3 Brewing Self-Sufficiency: Beer, Empire, and the Wartime Command Economy, 1937-45 -- 4 "The Taste of Home": Beer as Postwar Japanese Commodity, 1945-72 -- 5 Learning from Japan: "Orion Beer" and Okinawan Consumer Identity, 1945-72 -- 6 Indigenous Brews: Innovation, Entrepreneurship, and Beer's Continuing Evolution since the 1970s -- Conclusion: Biiru no Nihonka - The "Japanization" of Beer -- Appendix: Data on Japan's Beer Brands and Their Manufacturers, 1869-1949 -- Glossary -- Notes -- Bibliography -- Index
N2  - This book explores the many challenges that faced the early production and sale of beer in Japan, including its evolution from a uniquely Western beverage into a thoroughly domestic Japanese commodity by the post-Second World War era
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3412870
ER  -