The Forgotten Foundations of Fundraising : Practical Advice and Contrarian Wisdom for Nonprofit Leaders.
- 1st ed.
- 1 online resource (223 pages)
Cover -- Title Page -- Copyright -- Contents -- Chapter 1 Civil Society, Yes -- Sheepskins on the Wall, No-or, the Cons of Being Pro -- Endnotes -- Chapter 2 DIRT: Who Gives and Why? -- Endnotes -- Chapter 3 The Wending Planner-or, It's the Organization, Man -- What Doesn't Work -- Endnotes -- Chapter 4 Direct-Mail Prospecting-or, Where the Donors Are -- Schedule -- Your Lists -- The Letter -- Testing -- What Not to Do -- The Magic Button -- Endnotes -- Chapter 5 Cultivating Your Donor Garden: From Thank-Yous to House Files -- Donor Acknowledgment -- Thank Your Donors-and Thank Them as Soon as Possible -- Phone Calls -- Letters of Gratitude (and Tax Receipt Letters) -- Emails -- Premiums, Enclosures, Welcome Packages, and Surveys -- Sample First‐Time Donor Thank-You Procedure -- House-File Solicitations -- Sample House‐File Donor Thank-You Procedure -- Lapsed Donors -- In the Twilight of the Year… -- Endnotes -- Chapter 6 Getting to Know You: Meetings, Donor Clubs, and Planned Giving -- Take the Meeting-Please -- Donor Clubs -- Event? Oy Vey! -- Planned Giving -- Endnote -- Chapter 7 Assessing the Donor Party-and, Foundations Are People, Too! -- Whom Should You Research? -- How Should You Research? -- We Pause for This Brief Statistical Message -- Foundation Solicitations -- Endnote -- Conclusion -- Acknowledgments -- About the Authors -- Index -- EULA.