TY  - BOOK
AU  - Luo,Yadong
TI  - Multinational Enterprises in Emerging Markets
SN  - 9788763099592
AV  - HD62.4 -- .L87 2002eb 
U1  - 338.88 
PY  - 2002///
CY  - Copenhagen
PB  - Copenhagen Business School Press
KW  - International business enterprises
KW  - Competition, International
KW  - Electronic books
N1  - Intro -- Contents -- Preface -- 1. Assessing Emerging Markets: Country Competitiveness and Industrial Environment -- 2. Facing Regulatory Environments in Emerging Markets: Shifts of Inbound FDI Policies -- 3. Dealing with Emerging Market Governments: Relationship Building and Development -- 4. Balancing Business Ethics and Culture: Corruption and Personal Networking in Emerging Markets -- 5. Curtailing Liabilities of Foreignness in Emerging Markets: Defensive vs. Offensive Approaches -- 6. Entering Emerging Markets: Where, When, and How -- 7. Partnering with Emerging Market Firms: Joint Venture Formation and Management -- 8. Linking Emerging Market Operations with Global Integration: Parent- Subsidiary Relations -- Case 1. Exxon in China -- Case 2. Wal-Mart in Mexico -- Case 3. Sony in Poland and Brazil -- Case 4. Philip Morris in Russia -- Case 5. Troika Potato Chips -- Index
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3400740
ER  -