Brand Identity Essentials : 100 Principles for Designing Logos and Building Brands. - Budelmann, Kevin; Kim, Yang.; Wozniak, Curt. (Osceola : Quarto Publishing Group USA, 2010)
64. Logo Specs -- 65. Application Rules -- 66. Brand Bibles -- EVOLUTION -- 67. Logos Lifecycles -- 68. Planning for Change -- 69. Change Strategy -- COMPETITION -- 70. Dueling Logos -- 71. Programs That Stand Out -- 72. Competitive Landscape -- ORIGINALITY -- 73. Timelessness -- 74. Taking Chances -- 75. The Human Element -- WIT -- 76. Logos with a Sense of Humor -- 77. Fun with Programs -- 78. Funny Brands -- IDEALISM -- 79. Standing for Something -- 80. Building toward Something -- 81. Promising Something -- AUTHENTICITY -- 82. The Truth Comes Out -- 83. Authenticity Grows -- 84. Honesty Is Sustainable -- COMMITMENT -- 85. Stick with a Good Idea -- 86. Program Confidence -- 87. Decisive Brands -- STRATEGY -- 88. The Sign of a Promise -- 89. Customer Immersion -- 90. Positioning -- RESEARCH -- 91. Do Your Homework -- 92. Constraints and Opportunities -- 93. Know Your Customer -- TOUCHPOINTS -- 94. Experiencing the Logo -- 95. Connecting the Dots -- 96. Customer Experience Planning -- INSPIRATION -- 97. A Good Idea -- 98. Contextual Inspiration -- 99. 99% Perspiration -- SIMPLICITY -- 100. Keep It Simple -- Contributor Index -- Acknowledgments -- About People Design.
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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Keywords: Logos (Symbols) -- Design; Industrial design coordination; Electronic books