Hah.

Power Games. - 1st ed. - 1 online resource (215 pages)

Intro -- Contents -- Acknowledgements -- Abbreviations of Political Parties -- Introduction -- 1 The Cultural, Social and Political Fabric of Malaysia -- 2 Trends in Social Media Use in Malaysian Cyberspace -- 3 A Political Marketing Tool and a Network of Cyber Battles -- 4 Psychological Warfare and Leadership Change -- 5 Negotiating Political Reform and Change -- Conclusion -- Bibliography -- Index -- About the Author.

This research employs a political economy approach to the media, Habermass notion of the public sphere, and the social determinism perspective in order to understand the extent to which online media can enrich political life and bring about new ways of campaigning.

9789814695299


Elections-Malaysia.
Internet in political campaigns-Malaysia.
Social media-Political aspects-Malaysia.
Internet-Political aspects-Malaysia.
Political participation-Malaysia.


Electronic books.

JQ1062.A95 .H34 2016

324.9595054