Literary Advertising and the Shaping of British Romanticism.
- 1st ed.
- 1 online resource (213 pages)
Cover -- Contents -- Acknowledgments -- INTRODUCTION: Entangled Histories -- CHAPTER 1 Advertising in the Romantic Century -- CHAPTER 2 The Progress of Puffery -- CHAPTER 3 Building Brand Byron -- CHAPTER 4 L.E.L., Bandwagon Marketing, and the Rise of Visual Culture -- CHAPTER 5 Puffery and the "Death" of Literature in Late-Romantic Britain -- CONCLUSION: The Art of Advertising -- Notes -- Bibliography -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W.
Mason uses the antics of Romantic-era advertising to illustrate the profound implications of commercial modernity, both in economic practices governing the book trade and, more broadly, in the development of the modern idea of literature.
9781421410715
Literature publishing-Great Britain-History-18th century. Literature publishing-Great Britain-History-19th century. Authors and publishers-Great Britain-History-18th century. Authors and publishers-Great Britain-History-19th century. Advertising-Great Britain-History-18th century. Advertising-Great Britain-History-19th century. Romanticism-Great Britain.