Traflet, Janice M. <br/><br/>
A Nation of Small Shareholders :  Marketing Wall Street after World War II. 

 - 1st ed. 
 - 1 online resource (257 pages) 
 - Studies in Industry and Society Series .
 - Studies in Industry and Society Series .
<br/><br/>Cover -- Contents -- Acknowledgments -- Introduction. Sowing an "Equity Culture" -- 1 Reeling from the Great Crash -- 2 Experimenting with Advertising -- 3 Marketing the "Own Your Share" Program -- 4 Courting Retail Investors during the Cold War -- 5 Selling Stocks on the Monthly Plan -- 6 Creating a Nation of "Sound" Investors -- Epilogue. Own Your Share in Retrospect -- Notes -- Essay on Sources -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- W -- Y. 
<br/><br/> A Nation of Small Shareholders puts the role of individual investors in broader, long-term perspective. 
<br/><br/><label>ISBN: </label>9781421409030 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New York Stock Exchange--History.<br/>Stock exchanges--New York (State)--New York--History.<br/>Investments--United States--History--20th century.<br/>Stockholders--United States--History--20th century.<br/>Finance--United States--History--20th century.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HG4572.T73 2013 
<br/><br/><label>Dewey Class. No.: </label>332.64/27309045