Thomas, Richard K. <br/><br/>
Marketing Matters :  A Guide for Health Care Executives. 

 - 1st ed. 
 - 1 online resource (168 pages) 
<br/><br/>Intro -- Contents -- Foreword -- Preface -- Acknowledgments -- An Introduction to Healthcare Marketing -- The Marketing Process -- Marketing Research and Planning -- The Dollars and Sense of Marketing -- Market Positioning and Strategy Development -- The Promotional Toolbox -- The Changing Marketing Paradigm -- Measuring the Effectiveness of Marketing -- Healthcare Marketing: A Survival Strategy -- About the Authors. 
<br/><br/><label>ISBN: </label>9781567933222 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospital care -- Marketing.<br/>Medical care -- Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>RA410 .56 -- .T49 2007eb 
<br/><br/><label>Dewey Class. No.: </label>362.1068/8