Wang, Jing. <br/><br/>
Brand New China :  Advertising, Media, and Commercial Culture. 

 - 1st ed. 
 - 1 online resource (428 pages) 
<br/><br/>Intro -- Contents -- Preface -- Introduction: Framing Chinese Advertising -- 1 Local Content -- 2 Positioning the New Modern Girl -- 3 The Synergy Buzz and JV Brands -- 4 Storytelling and Corporate Branding -- 5 Bourgeois Bohemians in China? -- 6 Hello Moto: Youth Culture and Music Marketing -- 7 CCTV and the Advertising Media -- Conclusion: Countdown to the Olympics -- Notes -- References -- Acknowledgments -- Index. 
<br/><br/> Part riveting account of fieldwork and part rigorous academic study, this book offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the worlds of Beijing advertising agencies and the U.S. academy offer a unique perspective on China during its accelerated reintegration into the global market system. 
<br/><br/><label>ISBN: </label>9780674044821 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising-China.<br/>Marketing-China.<br/>Brand name products-China.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5813 
<br/><br/><label>Dewey Class. No.: </label>659.10951