TY  - BOOK
AU  - Belasco,Warren J.
TI  - Appetite for Change: How the Counterculture Took on the Food Industry
SN  - 9780801471278
AV  - HD9005 
U1  - 338.4/76413020973 
PY  - 2006///
CY  - Ithaca
PB  - Cornell University Press
KW  - Natural foods industry -- United States
KW  - Food industry and trade -- United States
KW  - Subculture -- United States
KW  - Consumers -- United States
KW  - Electronic books
N1  - APPETITE FOR CHANGE -- CONTENTS -- PREFACE TO THE SECOND UPDATED EDITION -- PREFACE -- PART ONE: REBELLION: THE MAKING OF A COUNTERCUISINE -- 1. AN EDIBLE DYNAMIC -- 2. RADICAL CONSUMERISM -- 3. RADICAL THERAPY: THE OPPOSITIONAL IDENTITY -- 4. ORGANIC FORCE: AN ALTERNATIVE INFRASTRUCTURE -- PART TWO: PROCESSING IDEOLOGY: THE MORAL PANIC -- 5. THE ORTHODOX DEFENSE: THE WAR OF THE METAPHORS -- 6. THE MESS IN WASHINGTON -- 7. THE PRESS: SHIFTING THE CENTER -- PART THREE: MARKETERS: HEALTHY PROFITS -- 8. OPPORTUNISM IN THE MARKETPLACE -- 9. STRADDLING THE CONTRADICTIONS -- 10. A HEALTHY FOODS PORTFOLIO -- 11. LOOKING BACKWARD, AND FORWARD -- ACKNOWLEDGMENTS -- NOTES -- INDEX
N2  - In this engaging inquiry, Warren J. Belasco considers the rise of the "countercuisine" movement in the 1960s
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3138566
ER  -