Belasco, Warren J. <br/><br/>
Appetite for Change :  How the Counterculture Took on the Food Industry. 

 - 2nd ed. 
 - 1 online resource (341 pages) 
<br/><br/>APPETITE FOR CHANGE -- CONTENTS -- PREFACE TO THE SECOND UPDATED EDITION -- PREFACE -- PART ONE: REBELLION: THE MAKING OF A COUNTERCUISINE -- 1. AN EDIBLE DYNAMIC -- 2. RADICAL CONSUMERISM -- 3. RADICAL THERAPY: THE OPPOSITIONAL IDENTITY -- 4. ORGANIC FORCE: AN ALTERNATIVE INFRASTRUCTURE -- PART TWO: PROCESSING IDEOLOGY: THE MORAL PANIC -- 5. THE ORTHODOX DEFENSE: THE WAR OF THE METAPHORS -- 6. THE MESS IN WASHINGTON -- 7. THE PRESS: SHIFTING THE CENTER -- PART THREE: MARKETERS: HEALTHY PROFITS -- 8. OPPORTUNISM IN THE MARKETPLACE -- 9. STRADDLING THE CONTRADICTIONS -- 10. A HEALTHY FOODS PORTFOLIO -- 11. LOOKING BACKWARD, AND FORWARD -- ACKNOWLEDGMENTS -- NOTES -- INDEX. 
<br/><br/> In this engaging inquiry, Warren J. Belasco considers the rise of the "countercuisine" movement in the 1960s. 
<br/><br/><label>ISBN: </label>9780801471278 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Natural foods industry -- United States.<br/>Food industry and trade -- United States.<br/>Subculture -- United States.<br/>Consumers -- United States.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD9005 
<br/><br/><label>Dewey Class. No.: </label>338.4/76413020973