TY  - BOOK
AU  - Malaby,Thomas
TI  - Making Virtual Worlds: Linden Lab and Second Life
SN  - 9780801458996
AV  - GV1469 
U1  - 794.8 
PY  - 2009///
CY  - Ithaca
PB  - Cornell University Press
KW  - Linden Lab (Firm)
KW  - Second Life (Game) -- Social aspects
KW  - Shared virtual environments -- Case studies
KW  - Computer games -- Design -- Social aspects -- Case studies
KW  - Business anthropology -- California -- San Francisco -- Case studies
KW  - Corporate culture -- California -- San Francisco -- Case studies
KW  - Electronic books
N1  - Intro -- Contents -- Acknowledgments -- Introduction: A Developer's-Eye View -- 1. The Product: Second Life, Capital, and the Possibility of Failure in a Virtual World -- 2. Tools of the Gods -- 3. Knowing the Gamer from the Game -- 4. The Birth of the Cool -- 5. Precarious Authority -- Appendix A: The Tao of Linden -- Appendix B: The Mission of Linden Lab -- Notes -- Bibliography -- Index
N2  - Malaby shows how the workers of a very young but quickly growing company were themselves caught up in ideas about technology, games, and organizations, and struggled to manage not only their virtual world but also themselves in a nonhierarchical fashion
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3137945
ER  -