TY  - BOOK
AU  - Clements,Michal
AU  - Thompson,Teri Lucie
TI  - Tuning into Mom: Understanding America's Most Powerful Consumer
SN  - 9781612491707
AV  - HQ759.C54 2011 
U1  - 306.874/3 
PY  - 2011///
CY  - West Lafayette, IN
PB  - Purdue University Press
KW  - Mothers--United States--Attitudes
KW  - Consumer behavior--United States
KW  - Consumers' preferences--United States
KW  - Relationship marketing--United States
KW  - Electronic books
N1  - Cover -- Title -- Copyright -- Contents -- Acknowledgments -- Preface -- Chapter 1 Tuning Into Mom: Her Priorities and Hot Buttons -- Chapter 2 Food: Stealth Veggies and Panini Making -- Chapter 3 Exercise and Sports: Moving Together -- Chapter 4 Education: From LeapFrog to College -- Chapter 5 Safety and Health: Safety Gates, Stranger Danger, and Designated Drivers -- Chapter 6 Technology: Texting, Talking, Teaching -- Chapter 7 Fashion and Beauty: Sweater-vests Be Gone! -- Chapter 8 Conclusion: Brand Sweet Spots and Actions -- Appendix -- Index
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3118987
ER  -