TY  - BOOK
AU  - Beckerman,Joel
AU  - Gray,Tyler
TI  - The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy
SN  - 9780544230361
AV  - ML3830 .B33 2014 
U1  - 781.2/3 
PY  - 2014///
CY  - New York
PB  - HarperCollins Publishers
KW  - Sound-Psychological aspects
KW  - Electronic books
N1  - Title Page -- Contents -- Copyright -- Dedication -- Introduction -- Night-Vision Goggles for Your Ears -- The Boom Moment -- Sonic Landscapes -- The Principles of Sonic Branding -- Rethinking Possibilities -- Amplifying Messages -- Scoring the Experience -- Creating Boom Moments Every Day -- Hearing Around Corners -- Acknowledgments -- Notes -- Index -- About the Authors -- Footnotes
N2  - A "sonic branding" expert explains how businesses can strategically use music and sound to maximize their impact, revealing the powerful influence of sound on our emotions, opinions, and brand preferences
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=5333650
ER  -