TY  - BOOK
AU  - Zwerina,Klaus
TI  - Discrete Choice Experiments in Marketing: Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement
T2  - Contributions to Management Science Series
SN  - 9783642500138
AV  - HF5410-5417.5 
U1  - 658.8/343 
PY  - 1997///
CY  - Heidelberg
PB  - Physica-Verlag
KW  - Consumers' preferences
KW  - Electronic books
N1  - Contributions to Management Science Discrete Choice Experiments in Marketing Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement -- Discrete Choice Experiments in Marketing -- Copyright -- Acknowledgments -- Table of Contents -- List of Tables and Figures -- 1. Introduction -- 2. Review of Linear Design and Discrete Choice Models -- 3. Designs for Discrete Choice Models -- 4. Using Priors in Choice Designs -- 5. Individual Choice Models -- 6. Conclusion -- Appendix A: Derivation of Probability-Centered Estimation Error -- Appendix B: Example Screens of Self-Explicated Task -- Appendix C: Example Screen of Conjoint Task -- Appendix D: Example Screen of Choice Task -- Appendix E: Holdout Choice Sets -- Appendix F: Experimental Conjoint Design -- Appendix G: Experimental Choice Designs and Partworth Values -- References
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3090630
ER  -