Round the Clock : How a 24×7 Digital Marketplace Is Transforming Business.
- 1st ed.
- 1 online resource (201 pages)
Cover -- Contents -- Preface -- Acknowledgements -- Chapter 1 Shifting Paradigms -- Chapter 2 Infinity Is Here -- Chapter 3 Perceptions Matter -- Chapter 4 No More Gatekeepers -- Chapter 5 Active Ends Passive -- Chapter 6 Bye-Bye Habits -- Chapter 7 Here Comes the Atom Family -- Chapter 8 Outing Everything -- Chapter 9 Inhibitions on the Loose -- Chapter 10 Lining It Up, GettingIt Right -- Epilogue -- Bibliography -- About the Author.
Documents and reveals the transformational impact of an infinite digital marketplace on business and marketing.
9789352808229
Information technology-Economic aspects. Technological innovations-Economic aspects. Electronic commerce.