TY  - BOOK
AU  - Otto,Philipp Erik
TI  - Cognitive Finance: Behavioral Strategies of Spending, Saving and Investing
T2  - Economic Issues, Problems and Perspectives
SN  - 9781613242469
AV  - HG101 -- .O88 2010eb 
U1  - 332.019 
PY  - 2010///
CY  - Hauppauge
PB  - Nova Science Publishers, Incorporated
KW  - Finance -- Psychological aspects
KW  - Consumption (Economics) -- Psychological aspects
KW  - Saving and investment -- Psychological aspects
KW  - Electronic books
N1  - Intro -- COGNITIVE FINANCE: BEHAVIORAL STRATEGIES  OF SPENDING, SAVING  AND INVESTING -- COGNITIVE FINANCE: BEHAVIORAL STRATEGIES  OF SPENDING, SAVING  AND INVESTING -- CONTENTS -- ABSTRACT -- LIST OF FIGURES -- LIST OF TABLES -- Chapter 1  INTRODUCTION -- 1.1. CONTEXT SPECIFIC STRATEGY USAGE -- 1.1.1. Context Dependency and Framing -- 1.1.2. Context Dependency and Domain Specificity -- 1.2. CHANGES IN STRATEGIES -- 1.2.1. Learning -- 1.2.2. Adaptation -- 1.3. BEHAVIORAL FINANCE -- 1.3.1. Hedonics of Spending Strategies -- 1.3.2. Mental Accounting and Self-Control in Saving Strategies -- 1.3.3. Risk and Incentives in Investing Strategies -- 1.4. METHODS FOR CAPTURING COGNITIVE PROCESSES -- 1.4.1. Experiments -- 1.4.2. Ratings -- 1.4.3. Real World Data -- Chapter 2  SPENDING STRATEGIES -- 2.1. BEHAVIORAL EVALUATION -- 2.1.1. Spending Literature -- 2.1.2. Individual Spending Differences -- 2.1.3. Behavioral Analysis -- Data Description -- Sample Description -- 2.2. USAGE OF BEHAVIORAL DATA -- 2.2.1. Data Aggregation -- 2.2.2. Data Interpretation -- 2.2.3. Customer Understanding -- 2.2.4. Conclusion -- Chapter 3  SAVING STRATEGIES -- 3.1. SAVING LITERATURE -- 3.1.1. Economic Model -- 3.1.2. Behavioral Aspects -- 3.1.3. Applied Cognition -- 3.2. SAVING CONCEPT (STUDY 1) -- 3.2.1. Method -- 3.2.2. Results -- Saving Dimensions -- Saving Structures -- 3.2.3. Discussion -- 3.3. SAVING DIFFERENCES (STUDY 2) -- 3.3.1. Method -- 3.3.2. Results -- 3.3.3. Discussion -- 3.4. SAVING SOLUTIONS -- 3.4.1. Product Demands -- 3.4.2. Prototype Generation and Selection -- Chapter 4  INVESTMENT STRATEGIES I -- 4.1. COMPANY CONCEPT (STUDY 3) -- 4.1.1. Method -- 4.1.2. Results -- 4.1.3. Discussion -- 4.2. COMPANY EVALUATION (STUDY 4) -- 4.2.1. Method -- 4.2.2. Results -- 4.2.3. Discussion -- 4.3. COMPANY POSITIONING (STUDY 5) -- 4.3.1. Method -- 4.3.2. Results; 4.3.3. Discussion -- 4.4. COMPANY CHARACTERISTICS -- 4.4.1. Universality of Corporate Personality Dimensions -- 4.4.2. Stability and Usefulness of Corporate  Personality Dimensions -- Chapter 5  INVESTMENT STRATEGIES II -- 5.1. PERFORMANCE PREDICTION -- 5.1.1. Strategy Repertoire -- 5.1.2. Strategy Learning -- 5.1.3. Models for Strategy Selection -- Strategy Selection Learning Theory (SSL) -- Alternative Reinforcement Learning Theories -- Exemplar-Based Inferences -- 5.2. COMPANY SELECTION IN DIFFERENT ENVIRONMENTS (STUDY 6) -- 5.2.1. Method -- 5.2.2. Results -- 5.2.3. Discussion -- 5.3. COMPANY SELECTION WITH MEMORY COSTS  (STUDY 7) -- 5.3.1. Method -- 5.3.2. Results -- 5.3.3. Discussion -- 5.4. COMPANY SELECTION WITH INFORMATION COSTS (STUDY 8) -- 5.4.1. Method -- 5.4.2. Results -- 5.4.3. Discussion -- 5.5. PROCESS MODELING -- 5.5.1. Strategies for Inferences -- 5.5.2. Strategy Selection Learning -- 5.5.3. Predicting Inferences -- 5.5.4. Adaptive Strategy Selection -- Chapter 6  GENERAL DISCUSSION -- 6.1. CHARACTERIZING MENTAL PROCESSES -- 6.1.1. Domain Specificity versus Universal Mechanisms -- 6.1.2. Learning and Intra-/Interindividual Variation -- 6.2. FINANCIAL PERSONALITY -- 6.2.1. Demand Variation -- 6.2.2. Tailored Products -- 6.3. ECONOMIC EVALUATION -- 6.3.1. Gains and Losses -- 6.3.2. Future Perspectives -- Empirical Foundation -- Interdisciplinarity -- Practical Importance -- ACKNOWLEDGEMENTS -- REFERENCES -- APPENDIX -- Appendix A: Derived Saving Structures -- Appendix B: The 10 Saving Factor Descriptions -- Appendix C: Individual Repgrid Results For The Concept 'Company' -- INDEX -- Blank Page
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