TY  - BOOK
AU  - Chunawalla,S.A.
TI  - First Steps in Advertising and Sales Promotion
SN  - 9789350432402
AV  - HF5823.C48 2010 
PY  - 2009///
CY  - Mumbai
PB  - Global Media
KW  - Advertising
KW  - Electronic books
N1  - COVER -- CONTENTS -- COMMUNICATION PROCESS AND PROMOTION -- INTRODUCTION TO ADVERTISING -- ADVERTISING PLANNING PROCESS -- ECONOMIC ASPECTS OF ADVERTISING -- COMMUNICATION MIX -- APPEALS IN ADVERTISING -- COPYWRITING -- CAMPAIGN PLANNING IN ADVERTISING -- TYPES OF MEDIA -- MEDIA PLANNING AND SCHEDULING -- ADVERTISING AGENCY -- EVALUATION OF ADVERTISING EFFECTIVENESS -- LEGAL AND ETHICAL ASPECTS OF ADVERTISING -- SALES PROMOTION AND SALES PROMOTION
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3011443
ER  -