TY  - BOOK
AU  - Gopalakrishna,D.
TI  - Electronic Marketing in 21st Century
SN  - 9789350432518
AV  - HF5548.32.G67 2010 
PY  - 2009///
CY  - Mumbai
PB  - Global Media
KW  - Electronic commerce
KW  - Electronic books
N1  - COVER -- CONTENTS -- CHANGING SCENARIO -- ELECTRONIC BUSINESS -- ELECTRONIC COMMERCE -- DISTRIBUTION -- CUSTOMER RELATIONSHIP MANAGEMENT -- ADVERTISING -- BUSINESS INTELLIGENCE -- ELECTRONIC GOVERNANCE -- INFORMATION TECHNOLOGY INDUSTRY -- FUTURE SCENARIO
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3011413
ER  -