TY  - BOOK
AU  - Mishra,M.N.
TI  - Modern Marketing Research
SN  - 9789350436165
AV  - HF5415.2.M57 2008 
PY  - 2007///
CY  - Mumbai
PB  - Global Media
KW  - Marketing research
KW  - Electronic books
N1  - COVER -- CONTENTS -- CHAPTER 1 : INTRODUCTION TO MARKETING RESEARCH -- CHAPTER 2 : ORGANISATION OF MARKETING RESEARCH -- CHAPTER 3 : MARKETING RESEARCH PROCESS -- CHAPTER 4 : RESEARCH DESIGN -- CHAPTER 5 : DETERMINING SOURCES OF DATA -- CHAPTER 6 : COLLECTION OF PRIMARY DATA -- CHAPTER 7 : DATA COLLECTION FORMS -- CHAPTER 8 : ATTITUDE MEASUREMENT -- CHAPTER 9 : SAMPLING PROCEDURES -- CHAPTER 10 : SAMPLE SIZE -- CHAPTER 11 : DATA COLLECTION AND FIELD FORCE -- CHAPTER 12 : PROCESSING OF DATA -- CHAPTER 13 : DATA ANALYSIS: PRELIMINARY CONSIDERATIONS -- CHAPTER 14 : TEST OF SIGNIFICANCE -- CHAPTER 15 : ANALYSIS OF ASSOCIATIONS -- CHAPTER 16 : ANALYSIS OF EXPERIMENTS -- CHAPTER 17 : PRESENTATION OF RESEARCH REPORT -- CHAPTER 18 : APPLICATIONS OF MARKETING RESEARCH IN INDIA
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3011276
ER  -