TY  - BOOK
AU  - Ramachandra,K.
AU  - Chandrashekara,B.
AU  - Shivakumar,S.
TI  - Services Management [Including Skill Development]
SN  - 9789350243282
AV  - HD9980.5.R36 2010 
PY  - 2009///
CY  - Mumbai
PB  - Global Media
KW  - Service industries--Management
KW  - Electronic books
N1  - COVER -- Contents -- Part-A -- Introduction to Services Sector -- Marketing Mix in Service Industry -- Knowledge of the Customer -- Planning and Managing Service Delivery -- Tourism Management -- Management of Hotel Industry -- Health Care Services -- Part- B -- Skill Development Exercises
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3011265
ER  -