Chunawalla, S.A. <br/><br/>
Product Management. 

 - 1st ed. 
 - 1 online resource (344 pages) 
<br/><br/>COVER -- CONTENTS -- PRODUCT: BASIC CONCEPTS -- MARKETING ENVIRONMENT FOR PRODUCT AND BRAND MANAGEMENT -- PRODUCT PLANNING -- PRODUCT MARKET STRATEGIES FOR LEADERS, CHALLENGERS, FOLLOWERS -- PRODUCT LIFE CYCLE AND MARKET EVOLUTION -- NEW PRODUCTS: PLANNING AND DEVELOPMENT -- THE CREATIVE SPARK -- DESIGNING THE OFFER -- PRICING THE OFFER -- CONCEPT AND PRODUCT TESTING -- TEST MARKETING -- BUDGETING FOR PRODUCTS -- BRANDING DECISIONS -- THE ANATOMY OF A BRAND -- BRAND CULTURE AND BRAND RITUALS -- LEVERAGING BRANDS -- BRAND EQUITY -- BRAND BUILDING -- PRODUCT AND BRAND FAILURES -- MARKETING ORGANISATION -- PACKAGING -- CONSUMER PROTECTION -- CASE STUDIES -- BIBLIOGRAPHY. 
<br/><br/><label>ISBN: </label>9789350434314 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Production management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>TS155.C48 2009