TY  - BOOK
AU  - Cherunilam,Francis
TI  - International Marketing: Text and Cases
SN  - 9789350432372
AV  - HF1416.C44 2010 
PY  - 2009///
CY  - Mumbai
PB  - Global Media
KW  - Export marketing
KW  - Electronic books
N1  - COVER -- CONTENTS -- INTERNATIONAL MARKETING:AN INTRODUCTION -- INTERNATIONAL MARKETING ENVIRONMENT -- MNCs AND INTERNATIONAL BUSINESS -- INTERNATIONAL MARKETING INTELLIGENCE -- MARKET SELECTION -- MARKET ENTRY STRATEGIES -- INTERNATIONAL ORGANISATION -- MARKET COVERAGE STRATEGIES -- INTERNATIONAL PRODUCT DECISIONS -- INTERNATIONAL PRICING -- INTERNATIONAL DISTRIBUTION -- INTERNATIONAL PROMOTION -- EXPORT FINANCE -- EXPORT RISK INSURANCE -- QUALITY CONTROL AND PRE-SHIPMENT INSPECTION -- TRADE IN SERVICES -- TECHNOLOGICAL DEVELOPMENTS AND INTERNATIONAL MARKETING -- INTERNATIONAL NEGOTIATON -- TRADE POLICY AND REGULATION OF INDIA -- EXPORT PROMOTION -- TRADE AND BOP OF INDIA -- EXPORT PROCEDURES AND DOCUMENTS -- SOME ISSUES IN INTERNATIONAL BUSINESS -- ANNEXURES -- CASES
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3011100
ER  -