Patricia, Maria. <br/><br/>
Brand Management for International Hotels. 

 - 1st ed. 
 - 1 online resource (105 pages) 
<br/><br/>Intro -- Table of Contents -- Introduction to Hotel Business -- Brand Management -- Brand Loyalty -- Hospitality Trend Window -- Guest Management Enterprises -- Restaurant Association (IH&amp -- RA). 
<br/><br/><label>ISBN: </label>9789380075631 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>TX911.3.M3.P38 2009