TY  - BOOK
AU  - Thurber,James A.
TI  - The Battle for Congress: Consultants, Candidates, and Voters
SN  - 9780815798989
AV  - JK2281.B35 2001 
U1  - 324.973 
PY  - 2001///
CY  - Blue Ridge Summit
PB  - Brookings Institution Press
KW  - Campaign management -- United States -- Case studies
KW  - Electronic books
N1  - Intro -- Title Page -- Copyright Page -- Table of Contents -- Dedication Page -- Acknowledgments -- Chapter One: Introduction -- Chapter Two: One Year and Four Elections: The 1998 Capps Campaign for California's Twenty-Second District -- Chapter Three: Johnson versus Koskoff: The 1998 Campaign for Connecticut's Sixth District -- Chapter Four: High Turnout in a Low-Turnout Year: Georgia's Second District -- Chapter Five: Kansas's Third District: The "Pros from Dover" Set Up Shop -- Chapter Six: Brian Baird's "Ring of Fire": The Quest for Funds and Votes in Washington's Third  District -- Chapter Seven: Wisconsin's Second District: History in the Making -- Appendix -- Contributors -- Index
N2  - This volume provides an in-depth examination of six political campaigns waged during competitive 1998 races for the U.S. House of Representatives. The case studies evaluate the professional political consultants who managed each campaign, their interaction with the candidates, and the impact of the campaigns on voters. Relying on unparalleled access to both the consultants involved and the candidates themselves, the contributors explore the electoral setting and context of the congressional districts, the strategy, theme, and message of each campaign, the consultants' decisionmaking, fund-raising, and spending, and any outside forces that entered into the races. The book features new data on tracking, polls, and television advertising budgets
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3004386
ER  -