TY  - BOOK
AU  - KELLY,Lois
TI  - Beyond Buzz: The Next Generation of Word-Of-Mouth Marketing
SN  - 9780814429907
AV  - HF5415.123 .K45 2007 
U1  - 658.8 
PY  - 2007///
CY  - Nashville
PB  - AMACOM
KW  - Communication in marketing
KW  - Marketing
KW  - Electronic books
N1  - Intro -- 16276-FM -- 16276-ch1 -- 16276-ch2 -- 16276-ch3 -- 16276-ch4 -- 16276-ch5 -- 16276-ch6 -- 16276-ch7 -- 16276-ch8 -- 16276-ch9 -- 16276-BM
N2  - Beyond Buzz shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate and spark conversation
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3001826
ER  -