KELLY, Lois. <br/><br/>
Beyond Buzz :  The Next Generation of Word-Of-Mouth Marketing. 

 - 1st ed. 
 - 1 online resource (241 pages) 
<br/><br/>Intro -- 16276-FM -- 16276-ch1 -- 16276-ch2 -- 16276-ch3 -- 16276-ch4 -- 16276-ch5 -- 16276-ch6 -- 16276-ch7 -- 16276-ch8 -- 16276-ch9 -- 16276-BM. 
<br/><br/> Beyond Buzz shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate and spark conversation. 
<br/><br/><label>ISBN: </label>9780814429907 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.123 .K45 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8