Martin, Dick. <br/><br/>
Tough Calls :  ATand T and the Hard Lessons Learned from the Telecom Wars. 

 - 1st ed. 
 - 1 online resource (304 pages) 
<br/><br/>Intro -- Contents -- Acknowledgments -- Introduction -- 1 Don't Dance to the Music of Your Own Buzz -- 2 Understand the Power of Symbols -- 3 Take Control -- 4 Complete the CEO -- 5 Expect the Dumbing Down of Reality -- 6 Work Inside Out Toward Your Customers -- 7 Don't Let Plugging Leaks Fecome an Obsession -- 8 Casting Is Everything -- 9 Pay Attention to the Power of the Few -- 10 Don't Confuse Politics and Public Relations -- 11 Say Good-Bye to the Rah-Rah Brother- and Sisterhood -- 12 Stay Off the Treadmill of Expectations -- 13 It's Okay to Change Your Mind -- 14 Credibility Breaks All Ties -- 15 Reimagine Your Company's Mission -- 16 Practice Ambidextrous Leadership -- Selective Chronology: 1995-2002 -- Notes -- Index. 
<br/><br/> Tough Calls is the ultimate inside look at how ATand T tried to cope with a "perfect storm" of fierce competition, economic turmoil, and punishing media scrutiny .This book is itself a call to attention and to arms, in preparation for the many battles that every business must eventually face, against fierce adversaries, and even within its own camp. 
<br/><br/><label>ISBN: </label>9780814428467 
<br/><br/><label>Subjects--Topical Terms: </label><br/>AT & T--History.<br/>Telecommunication--United States--History.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HE8846.A55 M37 2005 
<br/><br/><label>Dewey Class. No.: </label>384/.06573