TY  - BOOK
AU  - GOLIN,Al
TI  - Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow
SN  - 9780814427453
AV  - HF5387 .G65 2004 
U1  - 174/.4 
PY  - 2006///
CY  - Nashville
PB  - AMACOM
KW  - Business ethics
KW  - Trust
KW  - Reliability
KW  - Electronic books
N1  - Intro -- Title -- Copyright -- Contents -- Acknowledgments -- Introduction -- Chapter 1 Trust Trends: A Transparent Age, Relationships, and a Breakdown in Values -- Chapter 2 More Than a Nice-Sounding Word: The BottomLine Benefits -- Chapter 3 The Damage Done: Post-Enron Possibilities -- Chapter 4 Fix It Before It Breaks -- Chapter 5 If You Can't Do It, Please Say So -- Chapter 6 The Human Touch -- Chapter 7 Humility: Developing a Nonarrogant Attitude -- Chapter 8 Speed, Truth, and Other Good Ways to to Bad Times -- Chapter 9 Tough Trust Decisions -- Chapter 10 The Media: How to Develop Relationships Build Trust -- Chapter 11 Great Acts of Trust -- Chapter 12 Acts of Distrust -- Chapter 13 The Ten Commandments of Organizational Trust -- Appendix A Golin/Harris Trust Survey Results -- Appendix B Golin/Harris Trust Index -- Index
N2  - Trust or Consequences offers tools for identifying trust opportunities, as well as numerous inside accounts of trust-building successes and failures by high-profile organizations and leaders
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3001789
ER  -