TY  - BOOK
AU  - O'Shaughnessy,Nicholas O.
AU  - Henneberg,Stephan C.M.
TI  - The Idea of Political Marketing
T2  - Praeger Series in Political Communication Series
SN  - 9780313012389
AV  - JF2112.C3I34 2002 
U1  - 324.7 
PY  - 2002///
CY  - New York
PB  - Bloomsbury Publishing USA
KW  - Campaign management
KW  - Marketing -- Political aspects
KW  - Electronic books
N1  - Intro -- Contents -- Series Foreword -- Introduction -- The Idea of Political Marketing -- 1 Considerations on Market Analysis for Political Parties -- 2 Social- Psychological, Economic and Marketing Models of Voting Behaviour Compared -- 3 Market Analogies, the Marketing of Labour and the Origins of New Labour -- 4 Kirchheimer's Catch-all Party: A Reinterpretation in Marketing Terms -- 5 Understanding Political Marketing -- 6 Conceptualising Political Marketing: A Framework for Election- Campaign Analysis -- 7 Political Marketing and the Aestheticisation of Politics: Modern Politics and Postmodern Trends -- 8 The Marketing of Political Marketing -- Bibliography -- Index -- About the Editors and Contributors
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3000864
ER  -