O'Shaughnessy, Nicholas O. <br/><br/>
The Idea of Political Marketing. 

 - 1st ed. 
 - 1 online resource (270 pages) 
 - Praeger Series in Political Communication Series .
 - Praeger Series in Political Communication Series .
<br/><br/>Intro -- Contents -- Series Foreword -- Introduction -- The Idea of Political Marketing -- 1 Considerations on Market Analysis for Political Parties -- 2 Social- Psychological, Economic and Marketing Models of Voting Behaviour Compared -- 3 Market Analogies, the Marketing of Labour and the Origins of New Labour -- 4 Kirchheimer's Catch-all Party: A Reinterpretation in Marketing Terms -- 5 Understanding Political Marketing -- 6 Conceptualising Political Marketing: A Framework for Election- Campaign Analysis -- 7 Political Marketing and the Aestheticisation of Politics: Modern Politics and Postmodern Trends -- 8 The Marketing of Political Marketing -- Bibliography -- Index -- About the Editors and Contributors. 
<br/><br/><label>ISBN: </label>9780313012389 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Campaign management.<br/>Marketing -- Political aspects.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>JF2112.C3I34 2002 
<br/><br/><label>Dewey Class. No.: </label>324.7