TY  - BOOK
AU  - Walle,Alf H.
TI  - Qualitative Research in Intelligence and Marketing: The New Strategic Convergence
SN  - 9781567509649
AV  - HD38.7 -- .W35 2001eb 
U1  - 658.4/7 
PY  - 2000///
CY  - New York
PB  - Bloomsbury Publishing USA
KW  - Business intelligence
KW  - Electronic books
N1  - Intro -- Preface -- Acknowledgments -- 1. Introduction -- I. Parallels, Agendas, and Options -- 2. Competitive Intelligence as Qualitative Alternative -- 3. Marketing Research: Merging with Another Qualitative Tradition -- II. Competitive Intelligence and Cross-Disciplinary Tools -- 4. Justifying Qualitative Methods -- 5. The Qualitative Espionage Model -- 6. Competitive Intelligence, the Planning Process, and Marketing -- 7. The Process of Intelligence -- 8. The Qualitative Social Sciences and Competitive Intelligence -- 9. The Humanities and Competitive Intelligence -- 10. Culture at a Distance: A Lesson from World War II -- III. Operationalizing the Social Sciences and the Humanities -- 11. Competitive Intelligence at a Distance: Learning from World War II -- 12. The Qualitative Audit -- Epilogue: The 10 Percent Edge -- Appendix 1: The Use and Abuse of Warfare and Sports Analogies -- Appendix 2: The ''Care and Feeding'' of Humanists -- Index
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3000574
ER  -