Walle, Alf H. <br/><br/>
Qualitative Research in Intelligence and Marketing :  The New Strategic Convergence. 

 - 1st ed. 
 - 1 online resource (262 pages) 
<br/><br/>Intro -- Preface -- Acknowledgments -- 1. Introduction -- I. Parallels, Agendas, and Options -- 2. Competitive Intelligence as Qualitative Alternative -- 3. Marketing Research: Merging with Another Qualitative Tradition -- II. Competitive Intelligence and Cross-Disciplinary Tools -- 4. Justifying Qualitative Methods -- 5. The Qualitative Espionage Model -- 6. Competitive Intelligence, the Planning Process, and Marketing -- 7. The Process of Intelligence -- 8. The Qualitative Social Sciences and Competitive Intelligence -- 9. The Humanities and Competitive Intelligence -- 10. Culture at a Distance: A Lesson from World War II -- III. Operationalizing the Social Sciences and the Humanities -- 11. Competitive Intelligence at a Distance: Learning from World War II -- 12. The Qualitative Audit -- Epilogue: The 10 Percent Edge -- Appendix 1: The Use and Abuse of Warfare and Sports Analogies -- Appendix 2: The ''Care and Feeding'' of Humanists -- Index. 
<br/><br/><label>ISBN: </label>9781567509649 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business intelligence.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD38.7 -- .W35 2001eb 
<br/><br/><label>Dewey Class. No.: </label>658.4/7