TY  - BOOK
AU  - Srinivas C,Sunitha
TI  - 'Ad'apting to Markets: Repackaging Commercials in Indian Languages
SN  - 9789351502418
AV  - HF5813.I4 S86 2015 
U1  - 659.10954 
PY  - 2015///
CY  - New Delhi
PB  - SAGE Publications India Pvt, Ltd.
KW  - Advertising -- India
KW  - Advertising -- Language
KW  - Psycholinguistics
KW  - Sales promotion
KW  - Electronic books
N1  - Cover -- Contents -- Acknowledgements -- Introduction -- 1 - The World of Advertising -- 2 - The Illusion Industry: Advertising on Television -- 3 - Making Sense ofAdvertisements: Reading AdsTheoretically -- 4 - Localization: Issues in Cultural Transmission -- 5 - ' Culturalizing' Advertisements: Relocatingthe Ad Message -- 6 - The Visual-linguistic 'Relay': Interpreting Advertisement Signs -- 7 - The New Media: A Study of the Mobile Online Advertising -- 8 - The Social Media:Localization and Global Communication -- 9 - 'Ad' apting to Markets: Means to the Consumer's Heart and Purse -- Bibliography -- Index -- About the Author
N2  - An analysis of what goes into localization of advertisements in different Indian languages
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=2120683
ER  -