Coleman, Renita. <br/><br/>
Image and Emotion in Voter Decisions :  The Affect Agenda. 

 - 1st ed. 
 - 1 online resource (248 pages) 
 - Lexington Studies in Political Communication Series .
 - Lexington Studies in Political Communication Series .
<br/><br/>Intro -- Title Page -- Acknowledgments -- The Importance of Image and Affect in Politics -- Historical Traces and Relevant Concepts -- The Role of Information Processing -- The Methods Behind the Research: How We Did These Studies -- The Two Levels of Agenda Setting: Issues and Attributes -- Visual Cues in the Formation of Affect -- The Valence of Affect: Accentuate the Negative or Put Your Best Foot Forward? -- The Make-up of Affect: Emotions and Traits -- New Media and Demographic Differences in Agenda Setting -- An International Investigation of Affective Agendas -- What We Now Know About Affect and Implications for Democracy -- Bibliography -- Index -- About the Authors. 
<br/><br/> This book was designed to make a contribution to our understanding of how and why people make the decisions they do at the polls. Coleman and Wu analyze a decade of research to examine how the media's image presentation of political candidates influences voting at both the aggregate and individual level. 
<br/><br/><label>ISBN: </label>9780739189962 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Voting--Psychological aspects.<br/>Personality and politics.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>JF2011.C62 2015 
<br/><br/><label>Dewey Class. No.: </label>324.9