TY  - BOOK
AU  - Willis,Gordon B.
TI  - Analysis of the Cognitive Interview in Questionnaire Design
T2  - Understanding Qualitative Research Series
SN  - 9780190262822
AV  - H61.28 -- .W548 2015eb 
U1  - 001.4/33 
PY  - 2015///
CY  - Oxford
PB  - Oxford University Press, Incorporated
KW  - Interviewing
KW  - Cognition
KW  - Questionnaires -- Methodology
KW  - Social surveys -- Methodology
KW  - Social sciences -- Research -- Methodology
KW  - Psychology -- Research -- Methodology
KW  - Electronic books
N1  - Cover -- Series -- Analysis of the Cognitive Interview in Questionnaire Design -- Copyright -- Contents -- Preface -- Chapter 1 Introduction: The Role of Cognitive Interviewing in Surveys -- Chapter 2 Background: Theory and Disciplinary Orientation of the Cognitive Interview -- Chapter 3 The Practice of Cognitive Interviewing -- Chapter 4 Analysis Strategies for the Cognitive Interview -- Chapter 5 Critical Issues in Analysis of Cognitive Interviewing Results -- Chapter 6 Writing the Cognitive Interviewing Report -- Chapter 7 Case Studies in Analysis -- Chapter 8 Summary and Conclusion -- References -- Index
N2  - It is common to conduct cognitive testing to evaluate survey questionnaires, but analysis procedures have not been well described. Dr. Willis describes alternative models of coding, analysis, and reporting, to enable researchers to convert cognitive-interview data into meaningful, well-supported, and actionable findings and summary reports
UR  - https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=1987880
ER  -